This Privacy Policy describes how Royal Smiles (“we,” “us,” or “our”) collects, uses, and protects the information you provide when using our website or services. By accessing or using this website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

  • Personal Information: Name, email address, phone number, date of birth, and mailing address submitted through website forms or during patient registration.

  • Health Information: Information related to your dental or medical history, only as necessary to provide care. See the HIPAA section below.

  • Usage Data: Information about how you interact with our website, including IP address, browser type, pages visited, and referring URLs, collected automatically via cookies and similar technologies.

  • Communications: Records of any messages, emails, or inquiries you send to us.

2. How We Use Your Information

We use the information we collect to:

  • Schedule and manage appointments

  • Provide dental care and follow-up communications

  • Send appointment reminders, confirmations, and post-treatment instructions

  • Respond to inquiries and provide customer support

  • Improve our website and services

  • Comply with legal and regulatory obligations

3. SMS/Text Messaging Communication

By providing your mobile number and opting in, you consent to receive text messages from Royal Smiles. These messages may include appointment reminders, follow-up care instructions, or office updates.

  • Opt-In: You may opt-in via our website forms or by texting START to (814) 753-1236.

  • Opt-Out: You can cancel the SMS service at any time. Just text STOP to (814) 753-1236. After you send the SMS message STOP to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us.

  • Help: If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at (814) 753-1236 or info@paroyalsmiles.com.

  • Frequency: Message frequency varies based on your appointment schedule and needs.

  • Rates: Carriers are not liable for delayed or undelivered messages. As always, message and data rates may apply for any messages sent to you from us and to us from you.

Consent to receive SMS messages is not a condition of receiving services.

4. Data Privacy and Sharing

We value your privacy and do not sell or rent your personal information to third parties.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Personal information is used exclusively by our staff for the purpose of patient care and practice management. We do not share your information for marketing purposes with any external entities.

We may share your information only in the following limited circumstances:

  • Service Providers: Trusted third-party vendors who assist in operating our website or conducting our business (e.g., appointment scheduling platforms, IT support), subject to confidentiality agreements.

  • Legal Requirements: When required by law, court order, or governmental authority.

  • Protection of Rights: When necessary to protect the rights, property, or safety of Royal Smiles, our patients, or others.

5. HIPAA & Protected Health Information (PHI)

Royal Smiles is a healthcare provider and complies with the Health Insurance Portability and Accountability Act (HIPAA) and other applicable health privacy laws. Your Protected Health Information (PHI) is handled in accordance with our Notice of Privacy Practices, which is available at our office upon request.

This website is not intended for the transmission of Protected Health Information (PHI). Please do not submit sensitive medical or health information through website forms, email, or text messages unless explicitly instructed. For matters involving personal health information, please contact our office directly by phone.

6. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience and analyze site traffic. Cookies are small data files stored on your device. You may disable cookies through your browser settings; however, doing so may affect the functionality of certain parts of our website.

We do not use cookies to collect personally identifiable information without your knowledge.

7. Security

We implement a variety of security measures to maintain the safety of your personal information. Your data is stored in secure networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential.

While we take reasonable precautions to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Patient health records are retained in accordance with applicable state and federal regulations.

9. Children’s Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

10. Third-Party Links

This website may contain links to third-party websites. These links are provided for your convenience only. Royal Smiles does not control and is not responsible for the content, privacy policies, or practices of any third-party websites. We encourage you to review the privacy policy of any site you visit.

11. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information, subject to legal retention requirements

  • Opt out of marketing communications at any time

To exercise any of these rights, please contact us using the information below.

12. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective immediately upon posting to this page. We encourage you to review this page periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

Contact Information

If you have any questions about this Privacy Policy, please contact us:

Phone: (814) 753-1236

Email: info@paroyalsmiles.com

Address: 475 Rolling Ridge Dr Suite 280,
State College, PA 16801